The City's Tourism Department at City Hall, led by Director Carlos Gerard and Sub-Director Enrique Tovar, has been very supportive of the event aimed at increasing tourism to the city.
The 3 day event was created to celebrate the unique culture that has successfully integrated the rich traditions of the Mexican culture with the varied ideas that have been introduced to the local community from almost 60 years of tourism from Canada, the United States and Europe.
One of the city's distinguishing traits is its large expatriate community from all corners of the world including the US and Canada, and as far afield as Asia, Russia and Europe. The LGBT community is just one of the many communities that thrives in Vallarta organizers explained.
Organizers are excited by the support for the event that started out as a small celebratory parade but has grown quickly to include a formal pride cocktail launch on the 24th of May at Casa Cupula Hotel Boutique. Organizers are talking to business leaders to coordinate tea dances on the beach, sporting events and coordinated pride theme nights at participating bars and clubs.
Christian Gutierrez, one of the spokespersons for the pride event confirmed tours, hotels and restaurants are being asked to create special packages to draw visitors from the US looking for last minute deals during the Memorial Day weekend.
“The pride event's goal is to ensure Puerto Vallarta stays top of mind as an irresistible vacation option this May and throughout the summer. The events committee is not planning a single event, but rather creating a community model that helps lift the city's profile in the competitive LGBT tourism segment,” explained a press release issued by Mijo! Brands, one of the companies heading up the event.
The pride parade route will start at the Molino de Agua building beside the Cuale River and travel down Ignacio L. Vallarta St, to Lazaro Cardenas then east to Insurgentes then doubling back westward south to either Venustiano Carranza or Basilio Badillo then on to Pino Suarez north to the Lazaro Cardenas Park where the festivities will begin at 5:00 PM.