A graphic designer is immersed in a variety of areas of visual communication, which means they need to have knowledge of the areas that are designed to transmit specific messages with specific objectives to different audiences. A designer’s work is to become involved in the specific needs of the objective, and propose the best solutions to any visual communication challenge.
Personally, from professional experience, I like to apply a system of pointers that I think define a designer’s attitude in the face of any problem that requires an innovative solution. It is important to take into account that the creative solution is feasible, functional, clear and aesthetically pleasing – therefore perfect. Design exists in measure of excellence: everything else is a part of the process.
- Open Senses. Look in the right direction, take notes, photos, and pictures. Listen, read, observe, and understand the concept. And to understand, you have to know your subject.
- Question. Ask the right questions, inquire, pry, try to get lost on the path and find yourself again.
- Create Stories. Tell a good story about the subject in question. Turn problems into words, synonyms, and antonyms. Discover that the verb is indeed a creator and they always know what to say.
- Visualize. Play a fortune-teller in front of your crystal ball. Imagine, scratch the surface, suppose, suspect, conceive the subject with as much detail as possible.
- Clean. Debug your ideas, in the fire if necessary. Discover the structure, make it latent. Flee from the obvious.
- Beautify. You will always need beauty. This is likely to take a long time, because beauty is fundamental without subjectifying its definition. In the end, everything is what it should be.
- Produce. Contemplate the materialization of the project, its technical variables, costs, processes, times, and impact on the target audience, as well as its commercial possibilities.
- Check. Accompany your proposal to it’s final destination. Correct, expand, do, and update. Be responsible for your actions – of design – and again, look in the right direction.
There is certainly a lot of artistic ability necessary in design at the professional level, so have a team that dominates its art and technique is indispensable to communicate everything that a brand expects its audience to understand, sometimes at only a glance.
At Mijo! Brands we can help generate your branding, clarify your communication, and boast it to the digital world, so that you can effectively reach those you want to reach.
Julián Lara Reyes is Graphic Designer at Mijo! Brands, a leading creative digital branding agency in CDMX and Puerto Vallarta. Visit us at mijobrands.mijo.dev or contact us.
