We collaborated digital strategy investor, Polynomial Media Metrics, to develop a brand strategy for the Mexico-based innovative start-up. Our team’s approach included the development of a coherent brand positioning strategy that would allow the nascent company to compete against larger and more established players in the industry.
Throughout the course of over two months, we worked in close collaboration with our client to understand and polish the tone of the brand. The initial project – which culminated with the launch of an astute website – was the first of a series of phases that will be launched with the company’s expansion throughout Latin America.
Prototyping and information architecture
SVG animation design and programming
Using animation as a storytelling method, the website we developed for Polynomial was designed to capture the constant flow of the company’s analytical tools and the impact they have on their partners’ business.
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