Andrea Herrera is Senior Digital Strategist at Mijo! Brands. She has a BA in Communication and Journalism from the Máxima Casa de Estudios, UNAM. She has dedicated her ten-year experience in digital marketing to transforming two of her favorite activities – speaking and writing – into opportunities that create links between brands and consumers.
From the development of content and paid media strategies, information architecture, to copywriting and analysis of results, she is committed to the value that digital efforts bring to the lives of users.
Andrea devotes her free time to her true passion: singing and translating & adapting choral compositions; she also organizes choir festivals and concerts and, of course, sings from the heart.
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