Us

Andrea Herrera is Senior Digital Strategist at Mijo! Brands. She has a BA in Communication and Journalism from the Máxima Casa de Estudios, UNAM. She has dedicated her ten-year experience in digital marketing to transforming two of her favorite activities – speaking and writing – into opportunities that create links between brands and consumers.

From the development of content and paid media strategies, information architecture, to copywriting and analysis of results, she is committed to the value that digital efforts bring to the lives of users.

Andrea devotes her free time to her true passion: singing and translating & adapting choral compositions; she also organizes choir festivals and concerts and, of course, sings from the heart.

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Educated in Communication and Media from the Technological University of Mexico, Bárbara’s empathy is only comparable to her devotion to spelling. A faithful believer of the magic that can only be illustrated through travel, so she never misses an opportunity to explore, be it in reality or through books. A lover of conversation, she always prefers a café over the noise of a bar. Although, without music at full volume coming through her headphones at night she’d never be able to sleep.

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A Social Communication graduate from Autonomous Metropolitan University (UAM), Carlos has developed experience in different marketing tactic through direct attention to the client. He considers empathy and the ability to find creative solutions his main strengths. A fan of stories, regardless of the digital or analog format through which they are transmitted, and an avid animal lover as confirmed by his dog Toto, adopted from distant lands – Mérida, not Kansas, and his cat Luis Miguel.

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Luis Daniel Canales is a Graphic Designer from the Coastal University Center of the University of Guadalajara, and has extensive experience in the implementation and development of creative concepts for brands, ranging from excessive attention to detail and absolute pragmatism. He believes that today’s society has reached a high point in videogames, so he does not hesitate to dedicate himself to sessions of up to 14 hours when work permits.

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Brand Strategist and Director of Mijo! Brands in Mexico City. In 2007, he received his MBA from the LSBU in London, England where he specialized in innovation. That same year, Daniel returned to Mexico to put into practice what he learned abroad in combination with his love for Mexico to create a new model of creative digital agency. He highlights his ability to maintain a wide frame of vision to connect different phases of any process and deliver innovative solutions for brands in multiple sectors. Passionate about travel and food, he understands that changing your environment from time to time gives you another set of eyes and widens your senses to pick up subtle differences, which is the key to uniqueness. His free time is split between being spent with his boxer, “Sofi”, and training to finish the CDMX marathon in less than 4.5 hours.

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A Bachelor of Communication Sciences graduate from the Technological University of Mexico UNITEC, complemented by courses in editorial design, photography and digital marketing. David has a vocation of service focused on the client and knowledge of human nature, a vision developed along his path via diverse companies with different cultures and degrees of attention. A loyal lover, who only engages in affairs with literature or through the lens of a camera that in his free time refines him as an independent photographer.

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Erik is a web developer by day, and a summoner on Summoner’s Rift by night. When he’s not destroying noobs and flaming his teammates while playing League of Legends, you can find him hard at work increasing the world’s awesomeness one line of code at a time. He sees web development as a modern form of art, where each pixel has its own purpose and meaning to the whole that is the website. As a fan of beautifully designed API’s, he always seeks to make the cleanest and most legible backend possible to the point where a variable can become your whole website. In the words of Eric: “Arrays, variables and objects are a weapon of mass construction placed into the right hands”.

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Isabel Romero is Content Editor at Mijo! Brands. Originally from Mexico City, she got a Bachelor of Arts degree in Latin American Studies from the School of Philosophy and Letters, and another Bachelor of Arts degree in Public Accounting from the Accounting and Administration School at the Autonomous University of Mexico (UNAM).

For several decades, she has combined her work and academic activities with music in the underground field. Thanks to literature and cinema, she has been able to identify and develop different voices and approaches that, with the pragmatic influence of numbers, facilitates her landing it on paper.

In these times of liquid modernity, she considers the integral formation of the human being to be a challenge, according to the needs demanded by its context. She believes that we must solve, every so often, the overwhelming assembly of pieces that make up the Being. Of course, not before filling with food the plates of her copious clan of adopted puppies.

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A content creator who is not afraid to rely on diverse elements and strategies, with the clear conviction that the only limit is his own creativity. He graduated with a degree in Advertising and Media from the Technological University of Mexico UNITEC, and currently pursuing a Master’s Degree in Multimedia Design. First-born in a triple birth, his character has been forged by the need to differentiate himself. Practicing soccer is just one of the sports he enjoys along with outdoor activities, walking his golden retrievers and an afternoon in good company, which if appropriate, can be culminated with a session of Netflix and chill.

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“Regiomontano” at heart and “Vallartense” by choice, Juan Manuel completed his MBA at ITESM. He has grown professionally in different areas; he has the most experience in the finance field.

Besides being an administrator at Mijo! Brands, he is an entrepreneur: he is currently involved in different extracurriculars in the restaurant, real estate and teaching industries.

He likes to socialize, however, he praises his alone time. He says there is nothing more relaxing that sitting on the sand, listening to the ocean waves and getting lost in the sunset.

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Néstor is self-taught, has been passionate about programming and design since he was a child, is a geek at heart and a former volunteer at the Red Cross. He keeps up with trends in agile interface development, participates actively in communities and collaborates in Open Source projects, loves big challenges and is fascinated by gadgets. He speaks in JavaScript and converses in PHP, in his spare time he practices Python, Ruby or Esperanto; he cultivates the art of internal conversation and falls very well to himself, as to everyone around him. He enjoys making people laugh and music is a constant companion in his life.

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Ramón studied Multimedia Communication at the UDG, his professional training remained focused on digital and printed design but his passion for technology led him to programming and developing interfaces, where he found the fertile field to balance the two sectors. He is a founding member of Mijo! and one of the main responsible for the collaborative philosophy that identifies us. In his personal honor roll, he finds himself the father of children in which he motivates constant curiosity, to the extent that one of them is in a program for children with superior abilities

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Sarah lives in her little bubble of compassion and love for the planet. She studied Literature and Communications at Camosun College in Victoria B.C., and is presently working towards obtaining her Herbology and Natural Medicine certification in order to start her own practice. When she isn’t spending her time geeking out in the digital world, tending to her plants, or reading books on natural medicine, you can find her running barefoot with her pups, looking up delicious new vegetarian recipes to try, or trying (and failing) to reach whatever is on the top shelf.

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Valeria studied at the University of Guadalajara, considers the organization and creativity to generate content as her strengths in the professional plane. Every once in a while she experiences a moment of deep realization is after watching a good movie – by the way she also studied film – , but does not despise a retro video game session or trying to align her chakras in Yoga practice.

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